Attendees are typically asked to pre-register for an upcoming webinar. These registrations are great for obtaining opt-ins and therefore lead generation. Follow-ups can then be easily conducted after the webinar – for example, to hand out the slides used.
Webinars are also suitable for improving the loyalty of existing customers. For example, new features can be explained.
Of course, webinars also need to be well prepared in terms of content. However, the time and cost savings are enormous: There is no need for travel expenses, premises, or catering. And even the one-time upfront investments (headset microphones, cables, etc.) are manageable. Webinar tools such as GoToWebinar, WebEx, and Adobe Connect are affordable and easy to use. For as little as about $150 a year, you can use them around the clock.
As a presenter, you have the chance to build a personal bond with the potential customer. The prospect gets to know you, sees you “live”, hears your voice, and gets an impression of your competence. Personal contact creates trust – an important prerequisite for future customer relations.
The biggest advantage of webinars is their spatial independence. No matter where you or your customers are: There are no geographical limits as long as there is an internet connection.
The spatial independence also results in enormous time savings. In fact, you can serve potential customers directly from your desk. Time-consuming business trips are no longer necessary. At the same time, you can contact several interested customers at the same time.
But: The preparation of webinars should not be underestimated, at least in the beginning. And good preparation is important, because live, suddenly arising difficulties are not always easy to cope with.
After the webinar, you don’t have to dispose of the presentation immediately. You can record the entire webinar and make it available as a video on YouTube or wherever.
Learn about customer needs
Webinars enable direct dialog with (potential) customers and thus generate valuable feedback. Additional feedback can be collected afterward via separate surveys.