One Should Not Let Algorithms Determine Content
People’s Daily, October 5, 2017, p. 4
With the advent of big data and the wide application of artificial intelligence, some commercial websites, mobile news clients, including live broadcasting platforms, browsers, internet search engines, audio-visual software, and so on, are using algorithms to “read minds”, to tailor information to the user, and to create a new personalized reading experience. The acquisition of information has changed from the model of “finding a needle in a haystack” to the model of “individual customization”. However, technology is often a cold two-edged sword. In the weighing of values and interests, so-called algorithms have become the standard weight of interests. Everything revolves around the traffic volumes of websites, the number of clicks, reposts are blindly followed, clickbait headlines are spreading uncontrolled, while the value orientation is deviating, and content has been reduced to an appendage.